Bachelor’s degree in marketing, business administration, communications, or related field (Master’s degree or relevant certifications may be preferred)
Experience in Marketing, Sales or Business Development
Strong Understanding of Marketing principles, Digital marketing, Social media Marketing and Public Relations.
Creative, Innovative and with Strong Analytical skills
Strong Interpersonal Skills: Excellent written and and verbal communication
Proficiency in Digital Marketing Channels and platforms
Education:
Bachelor’s degree in marketing, business administration, communications, or related field (Master’s degree or relevant certifications may be preferred)
Marketing Knowledge:
Strong understanding of marketing principles, strategies, and tactics
Familiarity with market research, brand management, digital marketing, social media marketing, advertising, and public relations
Experience:
Prior marketing experience working in the field of marketing or business development.
Creativity and Analytical Skills:
Ability to think creatively and develop innovative marketing campaigns
Analytical skills to measure marketing effectiveness and proficiency in using analytics tools
Communication and Interpersonal Skills:
Excellent written and verbal communication skills
Strong interpersonal skills for collaborating with team members and interacting with customers
Digital Marketing Expertise:
Proficiency in digital marketing channels and platforms
Knowledge of social media marketing, SEO, content marketing, email marketing, and paid advertising
Organizational and Project Management Abilities:
Strong organizational skills and attention to detail
Ability to prioritize tasks, meet deadlines, and manage multiple projects
Flexibility and Adaptability:
Openness to change and ability to stay updated with industry trends
Willingness to embrace new marketing strategies and technologies
Specific Skills Set for Marketing Officer
Social Media Marketing: Proficiency in developing and executing social media marketing strategies across various platforms such as Facebook, Instagram, Twitter, etc. This includes content creation, community management, running ad campaigns, and analyzing social media metrics.
Content Creation: Ability to create engaging and persuasive content for various marketing channels, including website copy, blog posts, social media posts, email newsletters, and promotional materials. Strong writing and editing skills are essential.
Brand Management: Experience in developing and maintaining a consistent brand image and voice across all marketing communications. This involves understanding the brand identity, values, and target audience, and ensuring that all marketing materials align with the brand’s guidelines.
Digital Advertising: Familiarity with running online advertising campaigns, including platforms such as Google Ads, Facebook Ads Manager, or other display advertising networks. Knowledge of targeting, bidding strategies, and ad optimization is important.
Market Research and Analysis: Proficiency in conducting market research to identify customer preferences, market trends, and competitor analysis. Ability to analyze data, interpret market insights, and apply findings to marketing strategies and campaigns.
Email Marketing: Experience in developing and executing email marketing campaigns, including creating targeted email lists, designing templates, crafting compelling email content, and measuring campaign performance.
SEO (Search Engine Optimization): Understanding of SEO principles and best practices to optimize website content for search engines. Knowledge of keyword research, on-page optimization, meta tags, and link building strategies.
Analytics and Reporting: Ability to track, analyze, and interpret marketing metrics using tools like Google Analytics or similar platforms. Skills in generating reports and presenting insights to assess the effectiveness of marketing campaigns and make data-driven decisions.
Event Marketing: Experience in planning and executing marketing strategies for events and promotions, both online and offline. This includes coordinating promotional activities, managing partnerships, and measuring event success.
Collaboration and Project Management: Strong teamwork and project management skills to work effectively with cross-functional teams, agencies, vendors, and other stakeholders. Ability to engage and enter into collaborative campaigns with influencers and other complementing businesses. Capable to manage multiple projects, set priorities, and meet deadlines.
Core Competencies of Marketing Officer
Strategic Marketing Planning: The ability to develop and implement strategic marketing plans aligned with the cafe’s goals and objectives. This includes conducting market research, identifying target audiences, setting marketing objectives, and creating strategies to reach and engage customers effectively.
Brand Development and Management: Proficiency in building and managing a strong brand identity for Amian Cafe. This involves understanding the target market, defining the brand’s unique value proposition, creating brand guidelines, and ensuring consistent brand messaging across all marketing channels.
Digital Marketing Expertise: Strong knowledge and experience in leveraging digital marketing channels and tactics to promote Amian Cafe. This includes proficiency in social media marketing, content marketing, search engine optimization (SEO), email marketing, and online advertising.
Creative Content Development: The ability to create compelling and engaging marketing content across various platforms and mediums. This includes writing persuasive copy, designing visually appealing graphics, and developing multimedia content that effectively communicates Amian Cafe’s messaging and values.
Customer Relationship Management: Skills in building and nurturing customer relationships to enhance customer loyalty and retention. This involves implementing customer engagement strategies, managing customer feedback and inquiries, and continuously improving the customer experience.
Data Analysis and Insights: Proficiency in analyzing marketing data and deriving actionable insights. This includes the ability to measure campaign performance, track key performance indicators (KPIs), and use data-driven insights to optimize marketing strategies and tactics.
Project Management: Strong project management skills to effectively plan, execute, and monitor marketing initiatives. This includes setting timelines, coordinating resources, managing budgets, and ensuring the timely delivery of marketing projects.
Communication and Collaboration: Excellent communication skills, both written and verbal, to effectively convey marketing messages and collaborate with internal teams, external agencies, vendors, and other stakeholders. The ability to work well in a team and foster productive relationships is important.
Adaptability and Innovation: A mindset of adaptability and openness to new marketing trends, technologies, and strategies. The ability to think creatively, innovate, and stay updated with industry advancements to keep Amian Cafe’s marketing efforts fresh and competitive.
